NativLA: Discover the city you thought you knew

submission by dutchtouch

Organization Name

:

Nativ

Website

www.nativla.com

Indicator

Please select the one indicator that is most relevant to your project or organization: Environmental Quality

What is your idea and how will it impact your indicator?

NativLA is a geo-location mobile app that will provide a YELP-like experience for users eager to explore our city’s wild side. Utilizing photography and video to unveil and document experiences with urban nature, users can share as well as search for experience by region, using categories such as “wildlife”, “seasonal” and “kid-friendly” as filters. As a social network, a place-based educational tool and an urban nature guide, NativLA will inspire environmental stewardship and foster a city-wide understanding of how nature sustains life. Los Angeles is the place without a sense of place, famous for sprawl and overdevelopment, and defined by its car-clogged freeways. It might seem inhospitable to efforts to connect with nature and community. But this city is rich in nature's amenities — the ocean, mountains, diverse habitats and eco-systems, with a Mediterranean climate. The City of Los Angeles has 15,710 acres of parkland, including 4,217 acres in Griffith Park, the largest municipal park in the United States. L.A. has nine lakes and an urban forest of one million trees. Approximately 70 community gardens are growing in Los Angeles County, serving 3,900 families and dozens of commercial urban farms are taking root within city limits. There are three core modes to the NativLA app: Spottings, Nativ Ambassadors and Location Based Field Guilds. Spottings are experiences with nature that can be shared and accessed by everyone. Snap a photograph or shoot video of a nature activity or wildlife sighting, select the appropriate category, confirm your location, add some descriptive tags or comments and submit it. In Upper Fryman Canyon, off Mulholland Drive in the Hollywood Hills, a mother and her two sons record a chorus of frogs in the rain-swelled stream beneath a Eucalyptus grove. A torrent of comments follows, which identify the creatures as Southern Mountain Yellow-Legged Frogs, and claiming that February and March are the best viewing months. Further east in Hollywood’s Bronson Park, a guide from Urban Outdoor Skills photographs lush swaths of California sagebrush, mugwort and bay leaves, includes tips on how to gather and preserve them and provides a link to the organization. In Culver City, a father uploads video of his daughter “foraging” for guavas in the trees lining the Ralphs parking lot and, like a true Nativ, cautions her to pick only as much as she can carry. Nativ Ambassadors are urban farmers, homesteaders and environmental groups such as Los Feliz Eco Village and The Institute for Urban Ecology, who are willing to open their operations to Angelenos-at-large for the purpose of exploration and education. For example, an urban commercial farm in West LA, called Wybrandt Farm, uploads pictures of their 3,000 square foot vegetable garden, posts information about tours and provides a link to local farmer’s markets where they sell their produce. In Koreatown, The Los Angeles Eco-Village, designed to demonstrate lower environmental impact and higher quality of living in an urban environment, uploads video of their greywater and solar panel systems with a link to tours (lunch optional) and garden hours. The Location-based Field Guide is an opportunity to see what kind of eco adventures are occurring near you and learn more about them. Search through a map view, list view or grid view of recent Spottings and Ambassador posts all based on your location. You may also search through personalized Field Guides, rated by popularity, in which individuals or organizations have mapped out tours through specific neighborhoods or highlighted “best of” destinations. To aid in your search, you can filter by categories to find what you are most interested in. Categories include: Wildlife, Urban Farming, Foraging, Eco Adventures (adventures in sustainable alternative living i.e. art and design), Farmers’ Markets, Hikes & Walks, Kid-friendly and Seasonal. NativLA Field Trips: Los Angeles has experienced severe cuts in supplemental learning excursions from elementary through high school. Schools used to be able to take children on three district approved field trips per class, per year. Now budget cuts have forced the school to cut out field trips completely. Even the lure of free admission to a venue or experience isn’t enough – teachers have no way of providing transportation since the schools have to pay for the buses. NativLA Field Trips, a component of the Location-Based Field Guild, are built right into the application and web presence, and will allow teachers throughout Los Angeles to access information about free and accessible outings. Teachers will find many activities they can walk to right from school and there will be public transportation routes to NativLA Field Trips taking place across the city. According to the Center for Eco Literacy, place-based learning encourages students to experience the natural world and better understand the places where we live, work and learn.

What are some of your organization’s most important achievements to date?

Though NativLA does not yet exist, it will coalesce my years of experience with nature and the environment. While earning a BA in Journalism at the University of North Carolina at Chapel Hill, I created the show Habitat for UNC-CH Cable TV on the abundance of nature found on campus. I spent summers interning at 60 Minutes, The New York Times and studying with the Wildlands Studies Program through San Francisco State University. My first job out of college was shadowing an environmental reporter at CBS affiliate WRAL-TV in Durham, NC where I put together a reel which landed me my first job reporting, at NBC affiliate KIEM-TV in Eureka, CA. As morning and then evening anchor, I wrote, produced and filmed dozens of stories on the local environment, including a three-part special on Coho salmon and their plight, and stories on the headwaters of the old growth coastal redwoods in Humboldt County. After moving to Los Angeles, I wrote and produced nature documentaries for television, including Earth’s Fury, Storm Warning and The Top 10 Environmental Disasters. When I chose to leave the workforce and start a family, I created my own company called Dutch Touch Art designing and commissioning a series of hand-painted oils for the design industry, based on the Netherland’s Golden Age and their iconic depictions of nature in the wild. Currently, I am Chair of a non-profit organization called Friends of Wonderland, which raises over $450K annually for Wonderland Elementary School in Laurel Canyon. We provide the enrichment programs that Los Angeles United School District (LAUSD) no longer funds, including PE, library, music and art. We also ask, where field trips are concerned, that the parents carpool and pay for all admission fees.

Please identify any partners or collaborators who will work with you on this project.

Partnering with mobile app company Inside.com, NativLA’s unique interface for both mobile and tablet users will be easy to touch, navigate and share. Core modes such as Spottings and the Location-based Field Guide will be easy to see and access. The focus will be on images, icons to represent actions and clean, crisp typography. There will be easy access to search and sharing features making for a great user experience.

Additional collaborators include:
Annemarie Ralph, Dir. of Environmental Science Magnet at Thomas Starr King Middle School
The Children’s Nature Institute
LA Urban Rangers
Institute of Urban Ecology
The Growing Home
Enrich LA
Los Angeles Community Garden Council
Fallen Fruit
RootSimple
SHFT.com

Please explain how you will evaluate your project. How will you measure success?

Success will be measured in three phases: Now, Middle Future and Future

Right now we have a lot of ground to cover, 4,084 square miles to be exact. This first phase of the project will serve as a proof of concept. Success will mean a fully developed mobile application and web presence, with an enticing brand and clear message for the citizens of Los Angeles to engage, be informed and interact with their urban nature.

Right now students all over this city are trapped in classrooms without any field trips on the school calendar. A test run of NativLA Field Trips needs to be activated as part of this initial phase. By focusing on elementary schools in a test district such as South LA, we will populate the map with nature and wildlife destinations, as well as have Nativ Ambassadors ready to open their urban operations to educate and inspire. Additionally we will provide the sample online materials that will allow teachers and students to delve deeper into each destination.

The middle future is to determine the business model that will sustain the project. For-profit methods include approaching investors, integrated advertising and charging for each app download. Another approach will be taking the proof of concept to an existing mobile app company like YELP and pitching the concept as their non-profit entity. Nativ could be “powered by Yelp” or something similar.

In the future, NativLA will serve as a proving ground for an approach to urban nature that will be duplicated in every metropolitan city throughout the United States and the world. And in combining a full featured web-presence with the mobile app, every user, regardless of their socio-economic standing, will have complete access to all Nativ has to offer citizen-scientists around the globe.

How will your project benefit Los Angeles? Please be specific.

According to the LA2050 report, the environment where people live, work and play is a key component of quality of life. But in the City of L.A., only 8% of the land surface is public parks and only 29% of L.A. residents live within a quarter-mile of a public park, leaving more than 600,000 children without access.

While the city strives to create more equitable greenspaces, NativLA’s mission will be to connect all Angelenos to urban nature opportunities in every neighborhood in the city, inspiring environmental stewardship and fostering a city-wide understanding of how nature sustains life.

According The Center for Eco Literacy, nature is our teacher, sustainability is a community practice, and sustainable living is rooted in a deep knowledge of place.

“When people acquire a deep knowledge of a particular place, they care about what happens to the landscape, creatures, and people in it. When they understand its ecology and diversity, the web of relationships it supports, and the rhythm of its cycles, they develop appreciation and a sense of kinship with their surroundings. Places known deeply are deeply loved, and well-loved places have the best chance to be protected and preserved for future generations.” – Center for Eco Literacy

What would success look like in the year 2050 regarding your indicator?

Every community throughout Los Angeles will have a myriad of user-provided spottings and guides encouraging interaction with our city’s immense biodiversity. Place-based learning in the form of Nativ Field Trips will be an integrated part of LAUSD curriculum.

Today’s Elementary school children raised with NativLA will be fluent in their city’s diverse natural habitat. Inspired by community farming, foraging and urban homesteading, this generation will have long benefited from place-based learning and will be a living example of a true Nativ: one who advances environmental stewardship and civic engagement, and who understands there is a unique opportunity to connect with the city every time you walk out your front door.

Much as YELP provides us with the ability to make spontaneous and often adventurous choices regarding our next meal, allowing us to delve deeper into the various cultures of our cities, Nativ will create stewards of our city’s natural diversity. Nativs will shape their days around experiencing urban nature and caring about what happens to the creatures, landscape and people in it.

“When they understand its ecology and diversity, the web of relationships it supports, and the rhythm of its cycles, they develop appreciation and a sense of kinship with their surroundings. Places known deeply are deeply loved, and well-loved places have the best chance to be protected and preserved for future generations.” – Center for Eco Literacy

Discussion
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What a genius idea. My kids and I are often looking for new ways to spend our weekend days outdoors. Can't wait to see this in action and discover more of this beautiful city we live in. Congratulations NativLA.

by brandi.smith.9041
about 1 year ago | Reply

Love this idea!!! it's a great way to be pluged into the natural environment and keep us all connected to the beauty around us.....even in the urban jungle.
Go NATIVE LA.

by andrea.buchanan.54
about 1 year ago | Reply

Innovative and lovely. As humanity increasingly becomes "plugged" in, at least one could potentially find refuge, peace, and the pulse of winged and creepy crawlies, utilizing this "app". Yelp for wild things. I like it. Having our youth connect with the earth is a vital pursuit... Thanks for this effort.

by Tobiasrickard
about 1 year ago | Reply

Thank you for the support. We agree! Places known deeply are deeply loved, and well-loved places have the best chance to be protected and preserved for future generations.

by dutchtouch
about 1 year ago | Reply

What a great idea! I am, as most of us are, a creature of habit always going to the same places. This is a great and east way to discover new places in our city. I run a summer camp where we take kids on field trips through nature. It will be a perfect tool.

by KariDruyen
about 1 year ago | Reply

Yes! We hope it becomes an indispensable tool for educators all over the city. Thank you for your support. Please spread the word!

by dutchtouch
about 1 year ago | Reply

The next phase for our publics schools will be NATIV green energy school buses to take children on eco field trips all over the county! Place-based learning will inspire environmental stewardship citywide. Thank you for your support!

by dutchtouch
about 1 year ago | Reply

This is a great idea for any city! As a teacher I look forward to finding natural spots that I can visit with my students. I can even have them look up places on this app and have them design their own field trips! Walking field trips! Congratulations and GREAT IDEA!

by aralph51
about 1 year ago | Reply

I can't wait to find and then go see vegetable gardens growing on the roofs of local schools. There is a time ........ there is a place. Your concept of bringing nature to our phones is extraordinary! May it be!
Congratulations

by Cecilia Pedroza

by ceci123
about 1 year ago | Reply

This is exactly the kind of thing about which you find yourself thinking "Uh, if only there was something I could click on to kill an hour before my meeting, that isn't Words With Friends!" Well here it is.
Philly needs this too.

by c rock
about 1 year ago | Reply

Thank you for your support! Like YELP, this urban nature guide will allow us to be spontaneous and adventurous with our time. Let's all go Nativ!

by dutchtouch
about 1 year ago | Reply

What a fantastic idea! Need this app now as Los Angeles is in bloom. What a great education for all of us, thank you!

by amy.neunsinger
about 1 year ago | Reply

Connecting Los Angelenos with the amazing nature in their backyard that is often overlooked. What a great way to get the communities of LA active and involved to help shape the future of LA. #NativLA #LA2050

by lvonschreiber
about 1 year ago | Reply

Can

by amy.neunsinger
about 1 year ago | Reply

This is such a fantastic idea- what an innovative and accessible way to connect people to the land and to each other! Look forward to becoming a NATIV and joining the adventure...

by anne.t.emerson
about 1 year ago | Reply

Yes! Just think - every time we check in, another adventure awaits. Thank you for your support!

by dutchtouch
about 1 year ago | Reply

I was glad to read "In the future, NativLA will serve as a proving ground for an approach to urban nature that will be duplicated in every metropolitan city throughout the United States and the world", because my reaction was, I want one of those here in England! Best of luck - you

by nicola.vonschreiber
about 1 year ago | Reply

We are excited to cross the pond soon!

by dutchtouch
about 1 year ago | Reply

We are excited to cross the pond soon!

by dutchtouch
about 1 year ago | Reply

This is a fantastic idea! Perfect opportunity to use technology to connect to the land- can

by anne.t.emerson
about 1 year ago | Reply

Gorgeous! Every city should have one!

by Iona B
about 1 year ago | Reply

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Award_topvotedidea
$1,000,000 in total grants
Circle-1-inactive Step1-title-submission-inactive

Submission Began
Tuesday, February 26

Submission Ended
Thursday, March 28
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Tuesday, April 02

Voting Ended
Wednesday, April 17
at 12:00 PM PDT

Circle-3 Step3-title
Homeboy Industries: Hope Has An Address
Homeboy Industries: Hope Has An Address

Winner Announced
Wednesday, May 08

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