Artbound - Phase II

submission by KCETLink
Artbound - Phase II

Organization Name

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KCETLink

Website

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www.kcet.org

Indicator

Please select the one indicator that is most relevant to your project or organization: Arts & Cultural Vitality

What is your idea and how will it impact your indicator?

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Artbound is a transmedia, arts and culture project that re-imagines art curation by utilizing over 80 arts journalists, located throughout eleven Southern California counties, who continually scan the cultural landscape for un- or under-discovered artists, arts groups, and arts movements. Cultural areas covered by Artbound are: Architecture & Design; Community Arts; Cultural Politics; Film & Media; Literature; Multi-Disciplinary; Music; Performance; and Visual Arts. Artbound journalists provide a constant stream of articles in blog format that are edited by KCET editorial staff and uploaded daily, Monday through Friday. Each week, the most read and shared article becomes the subject of a documentary short co-produced by KCET’s New Media team and B Curious Productions. Every two months, our goal is to compile the best online material to create a one-hour broadcast television episode. In addition to utilizing experienced and diverse arts journalists, Artbound also develops community partnerships with established arts organizations in order to collaboratively explore and develop in-depth stories. The series can be found online at: www.kcet.org/arts/artbound

Since its launch in May 2012, Artbound, has been named “Best Arts & Culture Site” at the 2012 LA Weekly Web Awards; has won a National Entertainment Journalism Award for “Best Documentary or Special Program, Short” from the Los Angeles Press Club; and has received two Golden Mike Awards from the Radio & Television News Association of Southern California. In its first month Artbound received over 50,000 unique views, according to Google Analytics. Now, ten months into the program, Artbound is averaging 65,000 unique views per month. Artbound is particularly important during a time of dwindling arts coverage in the Los Angeles County region.

While Artbound covers all eleven counties in the KCET broadcast area, there is a particular focus on Los Angeles County. Of it’s over 80 cultural journalists, over 50 are located in Los Angeles County, Southern California’s cultural hub.

ARTBOUND Phase II
Over the past 10 months we have developed an excellent journalistic and editorial team, high quality production methodologies, and strong community partnerships. We have also identified some areas in which Artbound must be further developed. 1) Increase on-air production. Although the original design of Artbound calls for bi-monthly episodes, due to limited funding we have not had the resources to produce more than four episodes since May 2012. We want to increase the number of hour-long broadcast episodes produced to three episodes between June and December 2013 which fulfills our original bi-monthly intention; and 2) we would like to “premiere” each episode in two locations in Los Angeles County which would allow us to physically convene artists and arts audiences thereby laying the groundwork for increased vitality in the L.A. County arts community. In total, we would like to create six viewing events between June and December 2013

INCREASED ON-AIR PRODUCTION

Now that we have developed a solid programmatic infrastructure, we would like to fully realize the on-air component of Artbound. We are very successful at reaching a broad, online constituency (which tend to be younger users) with our journalism and videos. We would now like to expand our reach to more traditional audiences by creating more frequent broadcast segments. We would also like to deepen our impact in Los Angeles County, the cultural hub of Southern California. At least one segment of each episode will focus on work created and/or presented in Los Angeles County.

It is the mission of Artbound, not only to shed light on the excellent work of artists who would otherwise not be recognized among audiences under 45 years of age, but also, and perhaps even more importantly, to increase and diversify the cultural appetites of older, more traditional arts consumers. The creation of a truly vital cultural landscape requires broad-based participation from LA County residents of all ages and across all economic, ethnic, and social spectrums.

PROVIDE REGULAR OPPORTUNITIES FOR SOCIAL ENGAGEMENT
Increasing the number of on-air Artbound episodes allows us to bring artists and their audiences together to meet each other in person. By creating a total of six viewing events in two areas of LA County Artbound can play a critical role in helping to engage artists with each other and with their audiences, and create social platforms for engagement.

The importance of this type of engagement cannot be under estimated. One of the most difficult challenges for artists, of all artistic disciplines, is isolation. This is a particular problem in LA County where we are separated by miles of geography and gridlock.

What are some of your organization’s most important achievements to date?

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Since 1964, KCET has served Los Angeles and an 11-county region of Southern and Central California. We reach one of the most diverse market areas in the country with the finest regional, national and international programming, as well as with educational resources and community events.

In October 2012, KCET announced a merger with San Francisco-based Link Media, an award-winning national media organization focused on global news and culture. With the new name of KCETLink, our merged organization is poised to introduce an entirely new model for independent public media that represents the future of the industry – driving digital innovation, creating sustainable growth and serving the public interest. Utilizing multiple on-air, online and mobile distribution platforms, KCETLink will have a greater capacity to address key issues in our local communities, as well as across the nation and around the world.

Over the years, KCET programming has received numerous awards:

Our weekly news program, SoCal Connected, has been recognized with several of the highest honors in broadcasting, including the George Foster Peabody Award; two Alfred I. duPont-Columbia University Awards; and 17 Los Angeles Area Emmys Awards, among others.

Ballot Brief was launched in 2012 and from the moment coverage began, KCET website traffic saw immediate and exponential growth, garnering a total of 2.5 million page views, 900,000 of them on Election Day, leading to a 5,900 percent increase in average daily website traffic. During the months leading up to the election, the majority of Ballot Brief’s proposition coverage – the cheat sheets and funding databases - were ranked on the first page of Google search results. Major media outlets throughout the U.S. referenced Ballot Brief in their own election coverage.

As mentioned earlier in the narrative, Artbound itself has won numerous awards since its launch only ten months ago.

Please identify any partners or collaborators who will work with you on this project.

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Artbound partners include: 18th Street Arts Complex, Big City Forum, MOCAtv, USC Annenberg School for Communication & Journalism – Engine 30 Project; and Skid Row Free Walls Project among others

Please explain how you will evaluate your project. How will you measure success?

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We use Google Analytics to track online traffic and activity and Neilson to track on-air viewership.

We will hire an outreach coordinator who will oversee the viewing events and will keep track of attendance. Qualitative evaluation will also take place at these events through observation and participation.

How will your project benefit Los Angeles? Please be specific.

By providing regular, bi-monthly hour-long broadcast episodes of Artbound featuring the work of Los Angeles County artists we will reach a broader audience. We are particularly interested in reaching more traditional arts audiences with the high quality work of hard to find artists and small arts groups. At first glance, Los Angeles’ cultural offerings are limited to a small number of high profile arts institutions: museums, performing arts centers, and concert halls. Most Angeleno’s are unaware that there are hundreds of smaller arts organizations and thousands of artists who regularly produce excellent work. Because of the lack of visibility these small groups and individual artists struggle to build audiences. Artbound will highlight these artists and arts groups through the media of television, we are exposing thousands of traditional arts consumers to current, more relevant artistic impulses. This project will increase the profile of under-served artists and, at the same time, help develop more diverse cultural appetites among traditional arts audiences.

By convening the community we will open doors for communication and exchange between and among artists and audiences. These regular gatherings, centered around the viewing of a hour long episode of Artbound, will be fertile ground for the creation of a more vital and connected arts community

What would success look like in the year 2050 regarding your indicator?

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Art in Los Angeles County is a way of life not an expensive, formal activity.

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Award_topvotedidea
$1,000,000 in total grants
Circle-1-inactive Step1-title-submission-inactive

Submission Began
Tuesday, February 26

Submission Ended
Thursday, March 28
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Tuesday, April 02

Voting Ended
Wednesday, April 17
at 12:00 PM PDT

Circle-3 Step3-title
Homeboy Industries: Hope Has An Address
Homeboy Industries: Hope Has An Address

Winner Announced
Wednesday, May 08

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